Strategic communication with Arianne Gasser
April 25, 2019
Strategic communication is the practice of being intentional about how we communicate, who we communicate with, which channels we use, and when we communicate. Every point of communication ties back to an overarching vision and strategy. Arianne Gasser, adjunct communication professor at Villanova University and product manager at Energage, talks with Diana about how successful leaders communicate and why what you say is just as important as what you don’t say.
You can connect with Arianne on LinkedIn.
8 communication principles of successful strategic leaders
Successful strategic leaders communication with an intention that’s clear and established, and every aspect of their communication ties back to it in some way. You can make your communication a lot more effective simply by understanding your purpose in communicating and ensuring that purpose shines.